KURO DENIM

Founded in Tokyo in 2010, KURO was established to fuse the dynamic energy of Tokyo with the high level of craftsmanship of Okayama. It aims to be a bridge of coexistence... The brand name "KURO" comes from the color of Japanese eyes and hair, and its collections are developed based on the concept of the delicate nuances of the Japanese word "kuro" (black), as embodied in words like blackish-purple, jet black, black, and dark brown.

KURO celebrates the essence of ‘Made in Japan’ captured in each piece of the collection the delicate balance of traditional and the innovative, the timeless and the timely, and the extraordinary craftsmanship hidden within the ordinary — the ‘unintentional’ ( 侘び寂び ) defying the pretentious.